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TV-Charity in the Czech republic
Winzbergerová, Alžběta ; Macků, Lucie (advisor) ; Sládková, Hana (referee)
This thesis is a case study, which is focused on relationships and forms of cooperation between non-profit organizations doing charity, and Czech Television. The main methods of data gathering in this work are semi-structured interviews with selected stakeholders. One respondent from the Czech TV and five representatives of different NGOs participated in the research. According to the theory of agenda-setting and the concept of gate keeping the aim of this study is to find out how NGOs get on the TV screen. Part of this thesis is devoted to the specification of various form of cooperation between Czech television and different non-profit organizations. Also there is an an assessment of the current situation from the perspective of both sides. In the final summary there are the crucial findings and discussion devoted to problematic issues in the cooperation of Czech Television and nonprofit organizations.
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Twenty Years of the TV Show Kouzelná školka (Magic Kindergarten) in the Czech Television
Procházková, Pavla ; Wolák, Radim (advisor) ; Prázová, Irena (referee)
The bachelor's thesis entitled "Twenty Years of the TV Show Magic Kindergarten on the Czech Television" deals with the TV show Magic Kindergarten for preschool children on the Czech television public broadcasting. The goal of the thesis is to find and describe basic changes of the show in the period of twenty years of its broadcasting history. Before the research part, the issue of broadcasting for children and its specifics, the history of composed television shows for children in the Czech Republic and the current state of composed TV shows for children are introduced. Following part of the thesis is dedicated to the TV show Magic Kindergarten - basic description and characteristics of the cited composed television show designed for the youngest viewers. The research goal is to trace changes in both formal side of the show - its length, formal structure, design of the studio, music component, graphics, moderation, and changes in the content - content structure of the show, characteristics of broadcasted shows, content of hosts' inputs, all that on the sample of forty episodes (two episodes for each year of the Magic Kindergarten 1999-2019). Research methods consist of the study of specialized literature, content analysis and comparative research on separate episodes of the sample.
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Perspektivy médií veřejné služby: německá diskuze
KROHOVÁ, Eliška
The future form and the functioning of public service media is currently a widely discussed issue in European countries, not only among professionals but also among politicians and the general public. The aim of this thesis is to map the form of this discussion in Germany, whose public media has so far a strong and irreplaceable position in media system. The first part of the thesis will be focused on the history of the public service media and the description of their current state (structure, functioning, legal regulation, etc.). The second part will deal with the debate on the existence and form of public service media, which is currently taking place in Germany. In particular, the question of the form of the existence of these media in the digital environment, their financing, the range of services they provide and others are discussed.
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Public Service Broadcasting in the Czech Republic: compliance with PSB criteria in the case of the Czech Television
Douděrová, Lucie ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
The thesis Public Service Broadcasting in the Czech Republic: compliance with PSB criteria in the case of the Czech Television is covering the topic of public service media and their system of public service evaluation. In its theoretical part this thesis is describing several approaches to a definition of public service media themselves. It is also mentioning history of the concept itself and its development not only in the Czech Republic but in Great Britain as well as other European countries. The practical functioning of the public service evaluation system is also covered on an example of the BBC and the Czech Television. In the analytical part the author is trying to describe and sum up the evaluation system as it is used by the Council of Czech Television. Detailed analysis of the data and its sources is provided as well as identification of elements that are taken into the consideration when evaluating. The analysis then leads to a discovery of certain discrepancies in the evaluation process and its outcomes. The author is trying to identify the most problematic points of the system.
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TV-Charity in the Czech republic
Winzbergerová, Alžběta ; Macků, Lucie (advisor) ; Sládková, Hana (referee)
This thesis is a case study, which is focused on relationships and forms of cooperation between non-profit organizations doing charity, and Czech Television. The main methods of data gathering in this work are semi-structured interviews with selected stakeholders. One respondent from the Czech TV and five representatives of different NGOs participated in the research. According to the theory of agenda-setting and the concept of gate keeping the aim of this study is to find out how NGOs get on the TV screen. Part of this thesis is devoted to the specification of various form of cooperation between Czech television and different non-profit organizations. Also there is an an assessment of the current situation from the perspective of both sides. In the final summary there are the crucial findings and discussion devoted to problematic issues in the cooperation of Czech Television and nonprofit organizations.
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Media and Education (based on the material of the selected domestic and foreign surveys of the media educational contents)
Landová, Marína ; Šebesta, Karel (advisor) ; Vedral, Jan (referee) ; Koťa, Jaroslav (referee)
This dissertation deals with the problematics of the research of the educative media content, using mainly the data we gathered during surveys carried out between 2003 and 2011. The paper handles several theoretical and methodological aspects of the relationship between media and education, namely the role of educative media in education as such. In the theoretical part we focus mainly on the interdisciplinarity of the subject, i.e. the differences in the media studies and other social sciences perspectives. After a description of the necessary theoretical/methodological framework, an outline of a classification system of educative programmes is proposed that could be useful both in pedagogical and media practise. In the next part of the paper we discuss the current state of the czech public service media education area. The second chapter itself consists of selected researches results carried out in the area of education programmes and contents, some of which the author of this paper collaborated on. The survey choice consisted of questionnaire and enquiry surveys focusing on the relationship of structured media audiences (students and teachers) towards educative programmes. The other survey then aimed at selected educative programmes, using both content analyses and focus groups as tools to...
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EU Policy related to state aid in the field of media (especially focusing on broadcasting and film production in the Czech Republic)
Plchová, Tereza ; Šmíd, Milan (advisor) ; Kudláčová, Edita (referee)
Bachelor thesis European Union Policy related to state aid in the field of media (especially focusing on broadcasting and film production in the Czech Republic) deals with the state aid to audiovisual media in Europe. It is focused on state aid to public service broadcasting and cinematography. The thesis describes the European Union policy in this respect which is mandatory for all member states. It analyses the legal framework for the state aid to public service broadcasters and cinematography. The thesis is concerned especially with the criteria that have to be met for the state aid to qualify for the exemption from prohibited state aid, which distorts the trading conditions and competition in the European common market. It furthermore assesses legal framework defining the state aid to public service broadcasting and film in the Czech Republic. The thesis summarizes state aid in the Czech Republic in the context of the European Union and other European countries.
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